by Lisa Jones | Jul 19, 2023 | Marketing Fundamentals
If you’re feeling overwhelmed by yet another social media platform entering the scene, you’re not alone. In the ever-evolving digital world, keeping up with the latest platforms can seem like a Herculean task. But don’t worry, we’re here to... 
by Lisa Jones | Jul 5, 2023 | Marketing Fundamentals
It’s no secret that digital marketing has transformed the way businesses reach out to their audiences. In today’s digitally oriented landscape, YouTube holds a powerful position as an influential marketing tool, second only to Google in terms of its... 
by Lisa Jones | Jun 9, 2023 | Marketing Fundamentals
As we take part in the vibrant and inspiring Pride month, businesses worldwide are strategising on the best ways to show support and solidarity for the LGBTQ+ community. The rainbow-coloured merchandise pops up, social media profiles are covered with the Pride flag,... 
by Lisa Jones | May 8, 2023 | Marketing Fundamentals
Are your marketing campaigns struggling when it comes to converting leads? If so, you’re not alone. Many businesses invest time, effort, and resources into marketing campaigns that just don’t seem to convert. But fear not – we’re here to help you... 
by Lisa Jones | May 5, 2023 | Marketing Fundamentals
If you’ve been involved in marketing for a while, you’ve probably heard of buyer personas. But in case you’ve been living under a rock (or you’re new to this), let us bring you up to speed. Buyer personas are semi-fictional representations of... 
by Lisa Jones | May 3, 2023 | Marketing Fundamentals
Email marketing is one of the most effective ways for businesses to communicate with their customers, build relationships, and ultimately drive sales. However, with so many emails giving everyone a cluttered inbox, it can be difficult to stand out from the crowd and...
