by Lisa Jones | Jul 19, 2023 | Marketing Fundamentals
If you’re feeling overwhelmed by yet another social media platform entering the scene, you’re not alone. In the ever-evolving digital world, keeping up with the latest platforms can seem like a Herculean task. But don’t worry, we’re here to... 
by Lisa Jones | Jul 5, 2023 | Marketing Fundamentals
It’s no secret that digital marketing has transformed the way businesses reach out to their audiences. In today’s digitally oriented landscape, YouTube holds a powerful position as an influential marketing tool, second only to Google in terms of its... 
by Lisa Jones | Jun 9, 2023 | Marketing Fundamentals
As we take part in the vibrant and inspiring Pride month, businesses worldwide are strategising on the best ways to show support and solidarity for the LGBTQ+ community. The rainbow-coloured merchandise pops up, social media profiles are covered with the Pride flag,... 
by Lisa Jones | May 8, 2023 | Marketing Fundamentals
Are your marketing campaigns struggling when it comes to converting leads? If so, you’re not alone. Many businesses invest time, effort, and resources into marketing campaigns that just don’t seem to convert. But fear not – we’re here to help you... 
by Lisa Jones | May 5, 2023 | Marketing Fundamentals
If you’ve been involved in marketing for a while, you’ve probably heard of buyer personas. But in case you’ve been living under a rock (or you’re new to this), let us bring you up to speed. Buyer personas are semi-fictional representations of... 
by Lisa Jones | May 3, 2023 | Marketing Fundamentals
Email marketing is one of the most effective ways for businesses to communicate with their customers, build relationships, and ultimately drive sales. However, with so many emails giving everyone a cluttered inbox, it can be difficult to stand out from the crowd and... 
by Lisa Jones | Apr 17, 2023 | Marketing Fundamentals
As businesses navigate the digital landscape, one thing is clear: the customer is king 👑 In today’s hyper-connected world, customers expect seamless experiences across all touchpoints, whether online, in-store, or on the go. This is where omnichannel marketing... 
by Lisa Jones | Apr 14, 2023 | Marketing Fundamentals
In today’s fast-paced digital world, traditional marketing strategies are evolving and making way for more innovative approaches to reach and engage audiences. One such approach that has gained significant traction in recent years is influencer marketing. With... 
by Lisa Jones | Apr 4, 2023 | Marketing Fundamentals
Ever feel like your marketing campaigns need a little extra oomph? Enter the world of real time data! Here, we’ll take you on a whirlwind journey to discover what real time data is, where it comes from, when it’s collected, why it’s so valuable, and... 
by Lisa Jones | Apr 3, 2023 | Marketing Fundamentals
Are you looking for some help writing social media posts? Google ads? Blog content? ChatGPT can help. Artificial intelligence (AI) has been steadily transforming the digital marketing landscape in recent years, and with the introduction of ChatGPT, we’re about... 
by Lisa Jones | Mar 28, 2023 | Marketing Fundamentals
Welcome to the world of social media marketing! In today’s fast-paced, digitally-driven society, businesses cannot afford to overlook the immense potential of social media as a tool to grow their brands, expand their customer base, and boost their sales. With... 
by Lisa Jones | Mar 20, 2023 | Marketing Fundamentals
Content marketing is becoming increasingly important for businesses in the digital age, and for good reason. Content marketing allows businesses to foster relationships with their customers and prospects, as well as build brand awareness and loyalty. Content marketing... 
by Lisa Jones | Mar 13, 2023 | Marketing Fundamentals
Some might say that the future is already here 🤖 Digital marketing is an exciting field that is constantly evolving. Every year, new trends emerge that shape the way businesses engage with their target audiences and promote their products or services. As technology... 
by Lisa Jones | May 27, 2022 | Marketing Fundamentals, Programmatic
There is no denying that in the world we live in, the digital advertising ecosystem is complex and in many ways, dominating the more traditional modes of advertising. Recent insights suggest that the shift in consumer behaviour from offline to online advertising has... 
by Lisa Jones | May 13, 2022 | Marketing Fundamentals, Social
Social media has become essential to marketing campaigns over the last several years. As of January 2021, Australia had over 20 million social media users! This is more than 80% of the population. Social media marketing has become an integral part of growth for...
